Welcome to Insight Retail Consulting

Harrison For(war)d!

Insight Retail Consulting is pleased to be working with Bella Bella, the innovative company behind the popular website www.harrisonfashion.co.uk.

Harrison has recently opened a succession of elite new stores in the desirable affluent neighbourhood of Lisburn Road in Belfast. This sophisticated and charismatic area is reflective of Harrison’s values. They now plan to emulate this success with the novel concept of a multi-brand store in Belfast.

This store could have potentially revolutionary effects across fashion retailing. 

The plans, so far, include the development of a catwalk so that people no longer have to make do with a fitting room mirror but can see how they look from multiple angles. Customers can have their ‘fifteen minutes of fame’ with the option to film the footage and have it uploaded to the internet so that they can choose the outfit that is most flattering.

The store will focus on American and European brands which are lesser established in the UK but at the cutting edge of their sector. With short lead times Harrison hope to keep a fresh and exclusive feel in the store.

The store will have an in-store café and a large space for events to realise Harrison’s philosophy of ‘fashu-tainment’. It will be a destination, aspiring to be to Belfast what Fiorucci was to New York.

Insight Retail is excited by this opportunity to work with such a pioneering company and we look forward to developing our relationship.

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