 |
|
MYSTERY SHOPPING |
Mystery Shoppers |
Customer Insight Newsletter
February '09
Welcome to our newsletter!
Our newsletter provides a lively and informative guide to what’s happening in performance management and customer service. We also want to keep you updated on what we’re doing, so there’s a section about that too. We want to help you focus on issues that are interesting or important in providing quality customer service in the retail leisure sectors.
This issue will largely focus on the need to re-focus on staff and service during the recession. Now is the time to build a brand’s reputation for quality service, as well as product. The businesses that are able to do this, and continue to invest in their team when all around them are retrenching, can come out of a recession with increased market share and a new level of customers’ confidence. We hope that we can help you achieve that.
Click on the links below to view the full story; alternatively you can e-mail csm@insightretail.com to put your name on our mailing list and receive each forthcoming issue direct to your inbox!
Click here for a PDF version of the Newsletter
Service Essential to Survival, Research Reveals
Recent research suggests that excelling in service may be the best way to beat the credit crunch... more
Good Customer Service: The Best Marketing
According to YouGov research, 50% of marketing professionals expect companies to scale back their advertising budgets. If this proves accurate retailers will quite possibly have fewer opportunities to persuade customers to shop with them... more
The ‘Good Food Guide’, published by Which? Magazine recently published their readers’ pet hates... more
In a letter to Drapers Record late last year David Parsons, Chief Executive of the Institute of Customer Service, emphasized the importance of delivering high quality service... more
Jo Downs Glass and IRC Team Up for UK Expansion
One of the world’s most prominent fused glass designers is set to open its fifth gallery in the heart of Bath’s boutique shopping quarter – with a little help from Insight... more
