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MYSTERY SHOPPING |
Mystery Shoppers |
Customer Insight Newsletter
August '09
Welcome to our newsletter!
Welcome to the August edition of Insight Retail’s newsletter.
Having so far avoided facing the issue of the recession head on, we have decided that it is now time for us to jump on the economic band wagon. However, far from being doom and gloom we hope our article will give you a way to see out the recession, providing you with a light at the end of the tunnel.
Following on from our article last month on multi-channel shopping we consider an innovative and inexpensive way to increase custom. As it is now the time of year for us all to forget about the reality for a short time whilst we take a well deserved laze in the sun, we explore the effect of the (admittedly, rarely seen) high temperatures on business.
We expose those providing pitiable customer service with the belief that exposing the poor performers is just as valuable as crediting the good and provide our suggestions for achieving excellent customer service.
Click on the links below to view the full story; alternatively you can e-mail the team at csm@insightretail.com to put your name on our mailing list and receive each forthcoming issue direct to your inbox!
Click here for a PDF version of the Newsletter
With the recession successfully laying claim to many victims, how can you avoid the A&E that is the economic downturn?...more
To make a business more successful, you simply need to keep up with social trends. In our last issue we explored the prevalence of multi-channel shopping...moreI can think of few negatives associated with a welcome spell of good weather in a country of perpetual rain. However, heatwaves bring with them more hidden dangers than just a red face...more
Commendations for exceptional customer service are widely publicised, but what about criticism? We have all had atrocious experiences as consumers...more
"There's a huge competitive advantage to having good customer service" as Mr Brown, an executive at Arizona State University'S W.P. Carey School of Business, puts it...more
