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MYSTERY SHOPPING |
Mystery Shoppers |
Customer Insight Newsletter
July '09
Welcome to our newsletter!
In this issue we look at the use of different marketing and retailing channels available to businesses and how you can make a success of them. We believe that it is important to provide an equal level of customer service across channels in order to keep customers coming back, otherwise such channels can prove to have a negative effect on your business.
Recognising the growing importance of this use of multi-channeling we look into the growth of online retail and suggest a way for your business to reach more customers and provide a unique service, just by using what the internet has to offer for free.
We also look at the importance of something as basic as a smile in providing excellent customer service. This is a fact we no doubt are all aware of, but do we always remember it?
This issue also examines in more detail how to make a success of the ever more prevalent promotions that you offer and take a quick look at Insight’s current efforts.
Click on the links below to view the full story; alternatively you can e-mail the team at csm@insightretail.com to put your name on our mailing list and receive each forthcoming issue direct to your inbox!
Click here for a PDF version of the Newsletter
Keeping pace with technological developments, retailers are now reaching customers through a range of media with the aim of increasing sales… more
A smile may cost nothing, but we are able to put a price on it. The best customer service is always accompanied by a smile... more
Having harnessed the power of catalogues and websites, perhaps the next step for retailers is to make use of social networking sites... more
Recently we suggested that an innovative and useful way for retailers to drive growth would be to mystery shop the promotional and voucher schemes... more
Websites are currently seen as a supplement to stores, but their power must not be underestimated. The PayPal UK Online Retail Report recently undertaken by Experian... more
For a source of inspiration concerning successful multi-channel shopping, look no further than Piccolino. This exciting and innovative company... more
