 |
|
MYSTERY SHOPPING |
Mystery Shoppers |
Customer Insight Newsletter
October '09
Hello again, and welcome to the October edition of Insight Retail’s newsletter.
Is it me or is this year just flying by! I can't quite believe I am writing the October issue of our newsletter already, let alone writing about Christmas!
However, Christmas is indeed on the horizon and at time of writing there are only 70 shopping days left until 25th December! So, with that in mind, this month we look at the prospects for retailers and restaurateurs in the first Christmas since the recession really stamped its mark.
Following on from recent newsletter themes of innovative and inexpensive ways to increase custom we also consider the annual fright fest that is Halloween, an opportunity to further develop unique and quirky service that influences brand commitment.
Leaving behind the festive frivolities of Christmas and Halloween we also assess the impact of the recession on ethical consumerism. In this current economic climate are we really a nation still bothered about spending extra money to allay our ethical consciences?
You may also have read in our latest news section that Insight Retail has had some recent additions to its team. This month we focus on Kevin and Raj, the new guys in the Property department.
We are also delighted to announce that Insight Retail has developed a working partnership with dynamic Dutch retail network House of Retail.
And finally... I had a rather easy task this month in writing a piece on the Loungers bar/cafe chain. One of my favourite haunts in Bristol, this also gave me the excuse to visit more of their now nationwide outlets. If you can, you should definitely do the same!
Click on the links below to view the full story; alternatively you can e-mail the team at csm@insightretail.com to put your name on our mailing list and receive each forthcoming issue direct to your inbox!
Click here for a PDF version of the Newsletter
We all know how competitive Christmas can be for retailers. However, in the shadow of recession consumers can perhaps be expected to rein in spending for a second consecutive year...more
Amsterdam based 'House of Retail' joins forces with Insight Retail
Insight Retail is pleased to announce a working partnership with Dutch retail network House of Retail. Working for fast brand manufacturers...more
Ethical Recession - The Green, Green Shoots
So the economic recession is over, arguably. So what of ethics in retail, a term so eagerly banded about for the recession began...more
...However, there is the frightening matter of Halloween before the arguably scarier annual price war that is Christmas. Halloween is the second largest party season after New Year...more
Insight Retail is pleased to announce the recent growth of its Property Team. We have recently been joined by...more
It is not often that I write a piece about what is easily one of my favourite places to socialise, relax and unwind...more
