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Customer Insight Newsletter
September '09
Welcome to the September edition of Insight Retail’s newsletter.
Our recent newsletters have attempted to tackle the recession head on. Yet it is claimed that the worst is now over. However, it is obviously not all plain sailing, especially with the Christmas price wars on the horizon. Therefore, as we fast appraoch the festive season (as usual it will be upon before we know it) we aim to provide you with advice and tips for a frightfully good autumn that goes off with a bang.
Following on from our article last month on Resession Resiliance we consider more innovative and inexpensive ways to increase custom. As it is now the time of year for us to start thinking about those longer, cosier nights and darker evenings as well as getting the kids back to school, we explore the benefit of providing unique, quirky and individual service.
We also assess the current trend of 'pop up' stores as retailers attempt to create a stir and exploit peak seasons. We return to the issue of the weather and how retailers are recognising that current conditions do indeed influence sales.
Now this might sound ridiculous, but we also explore the claim that men are outspending women when it comes to shopping. Fantasy perhaps, but it appears to be reailty in cyberspace. We also look into America's attempt to nationalise the obligaion to display calorie content on menus as well as focus on retailer Joules in our Customer Insight update. Joules are a perfect example of how originality, uniqueness and individuality (topics covered in this newsletter) can see retailers prosper.
Click on the links below to view the full story; alternatively you can e-mail the team at csm@insightretail.com to put your name on our mailing list and receive each forthcoming issue direct to your inbox!
Bucking The Trend: The New Trend
It's time to deny the authority of the time honoured phrase, "if it ain't broke, don't fix it". With each industry sector noe ferociously competitive, following suit could actually prove to be the failure...more
We're all familiar with 'pop-ups', but it seems that this form of advertising is being taken to a new level...more
It seems that Insight's advice is being heeded even by the big players. In last month's edition we looked at the effect of heatwaves on sales and concluded the weather has an effect...more
Is the age old stereotype concerning women and shopping about to be turned on its head? The PayPal UK Online Retail Report has revealed that in reality it is now men who outspend women in the internet...more
Ordinarily finding oursleves following in our big cousin's footsteps, I hope for once that we don't follow America's lead...more
With our opinion that high streets are becoming too homogenised, Insight is proud to be working with individual and unique fashion retailer, Joules. Supplying traditional but quirky apparel, Joules offers something different...more
