…THROUGH MYSTERY SHOPPING

Do you know what is happening on an average day with an average customer in your stores? Are your shop floor staff effective and motivated? How likely is the average customer to return to your store?

By monitoring how your customers’ needs are being met in your outlets, acting on the facts and celebrating the successes, you can build more effective staff performance, greater customer satisfaction and brand loyalty.

IRC’s experienced team works with its clients with the aim of giving you this distinct advantage in today’s highly competitive retail market.

We work with each client to create a tailored mystery shopping programme, which is designed to be integrated into internal training and performance management systems, to ensure that tangible and sustained improvements in service delivery levels are realised and customer satisfaction and retention levels maximised.

A comprehensive range of aspects of an in-store visit can be evaluated, to include, for example:

· General buying experience (eg. cleanliness, order, appeal of goods)
· Product awareness of your staff
· Visual merchandising
· Quality of customer service delivery
· Efficiency of transactions

The mystery shopping visits are carried out on behalf of IRC using our extensive database of independent and experienced ‘mystery shoppers’ who offer a variety of profiles and are available to cover assignments across UK and Ireland.

If you are a retailer wishing to find out more information about IRC’s work in this area or a shopper available for assignments, email: info@insightretail.com