…THROUGH MARKET AND CONSUMER RESEARCH

Gaining insight into customers’ responses to your store concept and product offer in the consumer market is an invaluable asset to all retailers. Such insight can be especially useful to support specific issues, for example:

· Operations or merchandising review in a specific store or chain
· Monitoring impact of promotions or change of store format
· Understanding more about a specific local market
· Boosting customer loyalty

Insight Retail Consulting undertakes market and consumer research on behalf of retailing clients nationally and locally in the following areas:

· Customer satisfaction studies
· Consumer trends (both specific and general attitudes eg. to a product, a market or retailer)
· Competitor analysis

Insight Retail uses a tailor-made approach: designing and implementing the most appropriate methods to suit your needs, Most commonly, data is gathered through:

· Exit surveys and interviews
· In-store questionnaires
· Focus groups

IRC is also well-positioned to undertake international studies to assist retailing clients in formulating overseas expansion strategies.

If you wish to find out more information about IRC’s work in this area, email: info@insightretail.com