Mystery Shoppers

Featured Article August '09

Mobiles Ring True

To make a business more successful, you simply need to keep up with social trends.

In our last issue we explored the prevalence of multi-channel shopping and in particular use of the internet as tools for business growth. We discussed the options that were already out there, exploring how to utilise them proficiently. However, we now go one step further and suggest a novel and innovative channel for you to profit from.

The estimated number of global mobile phone users in 2008 is four billion according to the International Telecommunications Union. Despite these phenomenal statistics, the mobile remains a predominantly untapped resource by retailers. We believe that these conspicuous numbers should not be ignored.

Mobiles provide a means of reaching vast numbers ofpeople instantaneously, anywhere in the world and at any time. So how can you take advantage of this commonplace technology? Just pick up your phone and do the same thing you always do, text!

Retailers can use texts to advise customers of the shipping status of their order, offer them exclusive discounts or remind them about nearing events, such as sales. Restaurants can send customers their booking details or targeted promotions. Service providers can offer ap-pointment reminders and request confirmations.

With the recent introduction of iPhones, the brave among you can even develop iPhone applications enabling customers to browse your website whilst on the move.

With apposite use of mobile marketing technology you become more than a detached business, you become a friend. So follow our advice and tap into this untouched resource, the possibilities are endless.

 

< Back