Mystery Shoppers

Featured Article August '09

Avoiding the Hall of Shame

“There's a huge competitive advantage to having good customer service" as Mr Brown, an executive at Arizona State University's W.P. Carey School of Business, puts it. So it is essential that you stay out of the service ‘Hall of Shame’.

Here are a few suggestions which we believe will help you on your way to providing good customer service.

• Don’t cut back on the service budget. Make the cuts elsewhere first, in ways that are less noticeable, such as reduced portion sizes.
• Listen to your customers and provide a personalised experience which is responsive to their needs.
• Make the customer feel valued by offering little luxuries such as free postage or free giftwrapping.
• Smile!

Whilst these tips are a good start, they will not produce excellent customer service alone. The services we provide can supplement this by offering invaluable insight into the customer experience and will help you to improve your service, giving you that competitive edge. Customer loyalty is waning in the recession, so propel your service to the highest echelon, we’ll help push.

< Back