Mystery Shoppers

Featured Article July '09

Could E-tail Rescue Retail?

Websites are currently seen as a supplement to stores, but their power must not be underestimated.

The PayPal UK Online Retail Report recently undertaken by Experian estimated that online sales are set to double in the next few years. It is predicted that online retail will account for £21.3 billion of sales by 2012.

In stark contrast, high street sales are forecast to fall by £8.3 billion over the same period.

With many retailers struggling through the recession, online retail could prove to be the light at the end of the tunnel. Retailers who are not looking to develop the electronic side of their business are missing a trick.

We are entering a new epoch of retail with online sales offering “the first hope of a genuine post-recession era in retail” according to the report. The boat that is online retail is about to set sail, so don’t miss it.

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