Mystery Shoppers

Featured Article June '09

Seasalt, Seasalt, cleaning the seashore

In today’s market we are all willing to shop around for the best deal. What matters is not what is cheapest, but what delivers the best value.

You see, value is not simply about price: it is about affordability, experience and customer service.

To those three areas that determine the perceived value of something we can add a fourth: ethics.

The growth in ethical goods over recent years has been driven by greater awareness of the surrounding issues, wider reach by distributors and commodity and food inflation that’s made less ethical products almost as expensive.

Seasalt, a Cornish, family-owned retailer is a company we’ve worked with over recent years, helping them source stores in towns such as Salcombe.

They’re a retailer that understands the various factors that delivers value to the customer. Most especially, they get the importance of ethical concerns.

They have pioneered the use of organic cotton and are heavily involved in the communities of which their shops are a part of. This aspect of their business is not window-dressing. It is a core element of what makes Seasalt Seasalt.

Four of their stores have adopted beaches which they regularly clean and the company provides clothes for fund-raising fashion shows run by local schools.

The focus on customer service and integration into their community has delivered dividends as their continued growth demonstrates.

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