Mystery Shoppers

Featured Article October '09

 

Amsterdam based ‘House of Retail’ joins forces with Insight Retail

 

Insight Retail is pleased to announce a working partnership with Dutch retail network House of Retail.  Working for fast moving brand manufacturers, retailers and independent store owners in the Netherlands, House of Retail are a complete retail service. 

 

HOR create store concepts that enable manufacturers and retailers to maximise the potential of their relationships and generally make stores more successful.

 

Insight Retail and House of Retail are joining forces to benefit from each other’s network, knowledge and tools. House of Retail will also soon be opening up its knowledge programme ‘TRAIL’ to the U.K. TRAIL is all about delving into relevant trends and gaining insights before your competition does.

 

The programme consists of trend trips, insight reports and pressure cooker workshops. In early October House of Retail visited New York to study On the Go & Living Green. The Insight update on these trends will be available in the November Insight Newsletter.

 

Another tool that HOR will share with Insight Retail is ‘Store Wars’. This programme is meant as a quick assessment of store performance and the potential for the area the store caters to as well as giving direct and pragmatic advice for improvement. In the Netherlands over 500 independent stores have been given advice via Store Wars.  

 

For more information contact Martin Bloom at m.bloom@insightretail.com

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