Mystery Shoppers

Featured Article September '09

 

Gleaming Joules

 

With our opinion that high streets are becoming too homogenised, Insight is proud to be working with individual and unique fashion retailer, Joules.

Supplying traditional but quirky apparel, Joules offers something different from the average fashion retailer with sentiments of heritage and quality. Their originality is refreshing and their success is tangible evidence that our belief that businesses should capitalise on their idiosyncrasies holds true.

The exclusive nature of Joules’ range is apposite for highly regarded locations which are redolent of charm, eccentricity and intrigue. With Insight’s help, Joules has recently secured another two such locations, one on Winchester’s desirable High Street and another in Lymington. Insight believe that the stylish and up-market nature of the areas compliment Joules’ ideology and fashion range perfectly.

It is fair to say that the main factor which has managed to bring Joules into these new areas is their bravery in providing something distinct. They have entered into a competitive fashion market, but they have retained their individuality as opposed to imitating already successful companies. It is this individuality which has seen Joules prosper.

Following the success of these ventures, Insight continue to work with Joules on further expansion plans. We believe that Joules’ individual philosophy really is something to be respected. So copy them and be original.

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