...THROUGH STORE DESIGN

IRC works closely with specialist retail design consultants to improve the customers’ understanding of the retail offer, strengthen brand values, improve store operations and contribute to increased sales.

We offer integrated design solutions which best communicate business and trading strategies. Our design teams’ key areas of specialisation are:

· Store design
· New format development
· Corporate identity
· Brand development
· Visual merchandising

Our work in store design focuses on improving the customer experience and the process of making a purchase. We work with retail buying and merchandising teams to develop the use of store space, methods of merchandise presentation and communication of merchandising principles to stores. Our approach to store design is based on trading strategy and merchandise.

If you would like more information about our work in this area, please contact: info@insightretail.com